DEMO: Retail Workspace, must be registered for Education or Tradeshow Plus Pass to Attend
with Expert, Chris Scott, Altman Plants
This hands-on demo guides retail garden center managers through the art and strategy of designing point of purchase (POP) displays that drive engagement and boost seasonal sales. Learn how to create timely, eye-catching displays that inspire purchases and enhance the customer experience.
Key Takeaways:
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Plan with the Seasons in Mind – Align displays with planting cycles, holidays, and local trends to stay relevant and capture impulse buys.
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Tell a Story with Your Display – Use signage, color, and product grouping to educate, inspire, and make shopping easy for your customers.
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Measure What Works – Track performance and adjust displays based on customer behavior, inventory movement, and seasonal demand.