Holly McIIwain, Skilled Pro Academy

Course Title: Profitable Pricing & Customer Communication that Grow Your Irrigation Business

Running a successful irrigation business isn’t just about fixing sprinklers. It’s about pricing your services strategically and communicating effectively with customers to maximize profitability.This course is built for irrigation business owners and managers who are serious about breaking the undercharging habit and ready to future-proof their business with an intentional pricing strategy. You’ll learn how to price with confidence, communicate with customers like a pro, and position your company as the clear premium choice in your market.


No fluff – just proven strategies from Holly McIlwain, a trusted authority in the irrigation industry, to help you increase margins, gain more control, and build a sustainable business that grows in any economy.


You’ll walk away with a sharper pricing strategy, real-world tools that convert customer “Yikes!” into “Yes.”, and a mindset shift that makes your growth goals achievable. Whether you’re writing up project orders or training your techs to hold the line, this masterclass gives you the language, structure, and clarity to make every job more profitable.