Holly McIIwain, Skilled Pro Academy
Course Title: Profitable Pricing & Customer Communication that Grow Your Irrigation Business
Course Introduction
Running a successful irrigation business isn’t just about fixing sprinklers—it’s about pricing your services strategically and communicating effectively with customers to maximize profitability. Too many businesses undercharge or overcharge, struggle with customer negotiations, or waste time on the wrong clients. This class gives landscaping and irrigation business owners and managers a clear, proven, actionable strategy to set profitable prices, eliminate low-value customers, and position their company as the premium choice in the market.
Attendees will learn how to price with confidence, handle objections like a pro, and implement customer screening techniques that save time and increase revenue. From psychological pricing strategies to real-world communication plans, this course is designed for business owners who want to take control of their pricing, streamline customer interactions, and build a more profitable, stress-free operation.
If you’re tired of customers questioning your prices, struggling to stand out from competitors, or feeling like you always come up short on turn-key priced projects, could it be that the problem isn’t the pricing method—but something else? This game-changing class will give you the tools and mindset shift you need.
Key Topics Covered:
Strategic Pricing for Profitability – How to set prices that sustain your business and position you as a premium service provider.
Customer Perception & Pricing Psychology – What happens when you charge more and when you charge less.
Avoiding Pricing Pitfalls – The risks of undercharging, free work, and unnecessary negotiations.
Handling Pricing Objections with Confidence – Strategies to hold firm on pricing while keeping customers engaged.
Flat-Rate vs. Hourly Pricing – What is the customer really paying for?
Screening & Managing Customers – Identifying high-value clients, setting expectations, and dealing with difficult customers.
Optimizing Customer Communication – Using follow-ups, templates, and scheduling strategies to increase efficiency and referrals.