Trey Wyatt with Leaf Landscape Supply
This session helps green industry professionals understand the unique needs, expectations, and buying behaviors of their key customer segments. Learn how to tailor your communication, service, and product offerings to better serve retail shoppers, wholesale buyers, and landscape contractors.
Key Takeaways:
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Retail Customers Want Experience and Education – Focus on clear signage, knowledgeable staff, and engaging displays to support the DIY shopper.
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Wholesale Buyers Value Efficiency – Prioritize streamlined ordering, consistent availability, and fast, accurate fulfillment for time-sensitive professionals.
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Landscapers Need Solutions, Not Just Products – Offer reliable stock, job-specific recommendations, and flexible delivery or pickup options to support their workflow.