With expert speakers: Tommy Cole and Chris Psencik with McFarlin Stanford

Your facility represents your brand, your work, and your team. In this session, you will see the non-negotiable and must haves for having an award-winning facility.

CHRIS PSENCIK- Vice President

Chris leads the Landscape and Construction Management Coaching Practice with emphasis on Sales Execution. Chris has twenty years of Professional Green Industry experience, driving business development efforts for large firms and has been consistently awarded accolades for his achievements within those organizations. He has the credibility and confidence to highlight where companies need to improve their sales and customer relationship management activities. Chris provides coaching and feedback on existing sales strategies and focuses efforts on refining sales process in order to drive desired revenue targets. Chris believes that consummate sales professionals are the face of an organization that must take ownership for doing whatever it takes to drive a brand – No Excuses!


TOMMY COLE – Vice President

Tommy has over 20 years of green industry experience with a diverse background in Landscape Design & Installation, Civil Construction, Interior Plant Care and Outdoor Services. His discipline is in developing and implementing simple, clean processes that are proven to deliver bottom line results. Through his coaching, he personally demonstrates the importance of consistent team and client communication in day-to-day operations.  Through his actions, he fosters a healthy company culture and leverages its influence in driving a team’s success.  Tommy has a broad breadth of leadership experience with proven successes, and as a result, he provides our clients with tactical daily habits that move their teams to the next level.  The teams he coaches can deliver operational excellence, handle significant growth and create an exceptional client experience.