with speakers: Chris Psencik & John Dalton, McFarlin Stanford

It’s time to get the sales you need to hit your yearly goals, but what do you do if the leads aren’t coming in organically? In this session, we will walk you through how you can generate leads yourself and how to warm them up. This session will show you how to be an order maker, not an order taker.

CHRIS PSENCIK- Vice President

Chris leads the Landscape and Construction Management Coaching Practice with emphasis on Sales Execution. Chris has twenty years of Professional Green Industry experience, driving business development efforts for large firms and has been consistently awarded accolades for his achievements within those organizations. He has the credibility and confidence to highlight where companies need to improve their sales and customer relationship management activities. Chris provides coaching and feedback on existing sales strategies and focuses efforts on refining sales process in order to drive desired revenue targets. Chris believes that consummate sales professionals are the face of an organization that must take ownership for doing whatever it takes to drive a brand – No Excuses!

JOHN DALTON – Chief Marketing Officer

John Dalton is a seasoned marketing professional and entrepreneur with over 25 years of experience. After earning his MBA from the SMU Cox School of Business, John worked at FedEx Services in international marketing, where he oversaw the rebranding of all FedEx Kinko’s locations outside the U.S. He then joined Brinker International, where he worked with franchisees to manage multi-million-dollar brands like Chili’s, On the Border, and Macaroni Grill in Asia and the Middle East, launching regional campaigns and multiple international locations. John transitioned to entrepreneurship as the CMO of a wholesale jewelry startup and then opened the online retailer, inkWELL Press Productivity Co, achieving seven-figure revenue in less than 18 months. Today, he serves as the CMO of McFarlin Stanford, implementing successful SEO and content strategies, streamlining our overall brand strategy, and leading the expansion of the ACE Peer Groups. John’s decades of marketing expertise have led to significant growth and success in every organization he has worked with.