Retail Garden Center Sessions 2017-07-11T20:19:17+00:00

Retailer’s Session Suggestions

Protecting Pollinators

Laura Miller, TCNP – Texas A&M AgriLife Extension

This presentation will provide for discussion of one of the most important environmental issues facing the Green Industry, the protection of honey bees and other native pollinators, and how we can minimize the negative impact of insecticide use with product selection and timing, as well as maximize the positive impact that ornamental plants can have on pollinator habitat.

Session Take-aways:

  1. Where to find pollinator protection information on a pesticide label
  2. How to provide pollinator habitat
  3. What we know and don’t know about the impact of pesticides on pollinators

Elasticity Effects on Pricing Dynamics

Dr. Charlie Hall – Texas A&M University

Determining a price for green industry products that maximizes revenue/profit is an ongoing process that challenges even the best business managers. The first step in developing a pricing strategy is to understand the buying habits of your customers. You can use that data to determine a product’s price elasticity of demand, which is a measure of how price changes affect consumers’ willingness to buy a product. Couple that with an accurate knowledge of costs of production to serve as a price floor and firms can eliminate bad pricing decisions!

Session Take-away:

This talk is meant to challenge the status quo of pricing in the industry; to demonstrate that money is being left on the table.

Moving Beyond Pretty – Plants with Bonus Points

Susan Martin – Gardener Sue’s News

When the plant catalogs begin to arrive, our eyes are filled with botanical eye candy of every color, shape and size. We want them all, of course. The challenge is to look beyond the pretty flowers and actively seek out plants that deliver more…more food for pollinators, greater durability with fewer inputs, and visual interest through all four seasons. As you begin to see plants from a new perspective, consider developing new ways of marketing and merchandising them according to the benefits they offer, not just their pretty colors. We’re moving beyond pretty and into the realm of more.

Session Take-aways:

• Attendees will learn how to use new language when marketing and merchandising plants to consumers.
• Attendees will learn an alternative way of categorizing perennials in merchandised displays at retail.
• Attendees will be challenged to look at perennials from a different perspective, looking beyond the flowers to the many other benefits the plants offer.

Neuromarketing Agricultural Products

Dr. Marco Palma – Texas A&M University

The presentation will highlight the connection between the neurobiological roots of human behavior and purchasing decisions. A brief introduction will present advances in Neuroeconomics and how it has evolved to create new fields such as consumer neuroscience. The principal areas of the brain related to human decision making will be presented and their importance to marketing will be discussed. Key marketing concepts will be made throughout the presentation with an emphasis to product quality, branding, prestige, and product differentiation. Get an insight look into the mind of the consumer, what drives or limits decisions.

Session Take-aways:

• This presentation will provide a basic understanding of the consumer mind.
• Practical examples will be used to illustrate the influence of social context, product attributes and differentiation, prestige, peer pressure, and other motivators of purchasing decisions.

Incorporating Therapeutic Plant Values into your Plant Selection

Nicholas Staddon – Mountain States Wholesale Nursery

Horticultural therapy is a time-proven practice. The therapeutic benefits of garden environments have been documented since ancient times. Horticultural therapy techniques are employed to assist participants to learn new skills or regain those that are lost. Horticultural therapy helps improve memory, cognitive abilities, task initiation, language skills, and socialization. In physical rehabilitation, horticultural therapy can help strengthen muscles and improve coordination, balance, and endurance. Lastly, it is well documented that recovery times after major surgery or other medical trauma, can be shortened by the intervention of Horticultural Therapy.

So at the very heart of Horticultural Therapy are plants and the garden. Join Nicholas Staddon for an introduction into this growing and much used area of opportunity, not only for our profession, but the people and communities that in the end will reap the benefits.

Session Take-aways:

• A basic introduction into Horticultural Therapy and the recipients of the program.
• An overview as to the varied landscapes and gardens that embrace Horticultural Therapy.
• A broad and varied listing and description of plants that are and can be used and applied in Horticultural Therapy.
• Resource information pertaining to the American Horticultural Therapy Association, suggested reading and research material, as well as local resources of information pertaining to the program.